Between 2023 and 2025, I led the creative transformation of SANVT—a German essentials brand rooted in craftsmanship, precision, and longevity. My work reshaped SANVT from a functional basics label into a premium, editorial, timeless essentials brand, defining not just a look, but a design philosophy: Calm over noise. Precision over decoration. Essentials, elevated. I led content, photography, editorial direction, packaging, landing pages, visual guidelines, and the brand’s overarching narrative. The result: A brand identity that finally aligned with SANVT’s promise—Better Made Essentials.

The Wholeness Project was built from a graphic system rooted in the circle — a symbol of totality, continuity, and the shared space where community gathers. The circle functions simultaneously as lens and cosmos: a window that focuses, a binocular that observes, and a macro-universe that contains. From this starting point emerges a visual language that blends circular forms with block color, serif typography, spacious layouts, soft gradients, and an inclusive approach to color. The system moves fluidly between minimalism —a single shape, a sun, a quiet field of yellow— and the emotional maximalism of human experience: the five bodies, the five elements, movement, introspection, and collective connection.

The Wholeness Project works between purpose (dharma), movement (dynamic), and spiritual intelligence (divine). This triptych becomes the emotional compass of the brand — a living rhythm that shapes its voice, visuals, and community presence. The system is held together by texture, workshops, events, readings, and practices that give form to the project. It becomes an identity that breathes and gathers: soft yet expansive, intimate yet communal, simple yet deeply human.